FREMONT, Calif. – June 30, 2009 – Virage Logic Corporation (NASDAQ:VIRL), the semiconductor industry's trusted IP partner, today announced it has expanded its presence in
India with the appointment of CoreEL as its sales representative. CoreEL joins a growing global network of sales representatives that complement and expand the reach of Virage
Logic’s direct sales channel. CoreEL’s more than 15 years experience working with India’s networking, telecom, computing, consumer, industrial, defense and automotive customers
make them ideally suited to represent Virage Logic’s broad portfolio of silicon proven IP.“As the semiconductor industry continues to globalize and more semiconductor
companies rely on their India-based teams to make SoC design project decisions, the time was right to bring CoreEL on board to service our growing India customer base,” noted Jai
Iyer, Virage Logic’s vice president of Asia sales. “We are confident that the combination of CoreEL’s strong technology and design services experience will enable them to provide the
superior sales and support services Virage Logic’s customers worldwide have come to
expect.”
“India is rich in engineering talent and a target for companies worldwide to tap into the engineering resources,” said Vishwanath Padur, vice president of Sales and Marketing for
CoreEL. “With Virage Logic’s highly differentiated IP offering – including embedded SRAMs, embedded NVMs, embedded memory test and repair, logic libraries, memory development
software, and interface IP solutions – we look forward to being able to provide even greater value to our extensive customer base as we help them address their SoC design challenges.”
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