The rapidly evolving Digital lifestyle of consumers today is ushering in new technologies and challenging existing providers to extend their boundaries.

As broadcasters around the world convert to digital high-definition formats, the transition from MPEG-2 to H.264 is making headway. The broadcast and professional video industry is driven by high quality video solutions deployed across the Broadcasting Studio, Professional Head-ends and Digital Cinema environments among several others.

Propelled by new tools that continue to make the web more interactive, the worldwide market for digital content creation products is only expected to grow much bigger. The content requirements could vary from QCIF to Full HD and is even expected to go upto 4K resolution in the future, with varying bit-rates and frame rates. Professional content creators have discovered that video Compression is enabling the growth for a number of high-definition digital video products in the market. End equipments using these compression standards range from portable consumer devices to high end infrastructure equipment.

Another growing market within the Digital Video space is the Video Test and Measurements. The transition to digital video has fueled testing and analyzing the video streams for their endurance to channel errors. Solutions capable of benchmarking the quality and robustness of the video transmitted over a medium have thus become essential.

The growing trend towards networked connectivity means that many products will need to support more than one standard at the moment. Each video algorithm offers a wide choice of tools and options to trade complexity for compression efficiency. There is also a demand currently to support both the MPEG-2 and H.264 formats of compression from SD to FULL HD. The ongoing quest for improved video quality at lower bit rates has enabled increased demand and lower costs of distribution.

CoreEL has developed an array of compelling Digital Video IP cores that are of the highest quality. They are compliant with the standards drafted by ITU-T. CoreEL’s IP Cores can be procured off the shelf or customized to application specific requirements. The IP’s can be easily integrated within an end product helping them reduce their time to market.